5.0 · 30 five-star Google reviews · Veteran-owned · Milford, Michigan · NMLS #23394
McKenney
Apply Online Get A Quote Refi Watchlist Call Rob: (248) 491-8998
The Rate Question

Why our rates are typically lower than the bank.

Not magic. Not hype. Just the economics of how wholesale mortgages work — and why a broker shopping your loan across dozens of lenders usually wins on rate. Here's the math.

The Three Ways to Get a Mortgage

Where you get it matters more than most people think.

The same borrower, the same loan, can get three very different rates depending on which of these three doors they walk through. Here's what each one actually is.

The Bank

Your checking account's lender
  • Uses their own money (or their balance sheet)
  • Makes money on the spread between your rate and what they pay depositors
  • Has one rate sheet — take it or leave it
  • Underwriting is internal, policies inflexible
  • Loan officers are employees, often junior
  • Nice lobby, long closing times, rigid programs

Online Lenders

Rocket, Quicken, LoanDepot, etc.
  • Direct-to-consumer retail shops
  • Massive ad budgets baked into their rates
  • One proprietary rate sheet, no comparison shopping
  • Loan assigned to whatever LO is next in queue
  • Automated underwriting, little flexibility on edge cases
  • You're a file number, not a client
The Math Behind It

Why wholesale structurally beats retail.

Every mortgage you've ever heard of — conventional, FHA, VA, jumbo — is ultimately funded by the same small set of institutional investors. Fannie Mae, Freddie Mac, Ginnie Mae, private mortgage-backed securities buyers, portfolio lenders. The "lender" on your loan docs is really just an intermediary.

Those investors sell mortgages through two channels: retail (banks and online lenders who market directly to you) and wholesale (mortgage brokers like me who shop on behalf of borrowers).

Wholesale pricing is the investor's cost plus a minimal margin. Retail pricing is wholesale plus the cost of all the TV ads, brand marketing, big office towers, retail LO salaries, and bank profit targets.

The short version: When you walk into a bank, you pay for the bank. When you call Rocket, you pay for Rocket's Super Bowl ad. When you work with a broker, you pay the wholesale rate — the lender's actual cost of capital, not the marketing-loaded retail price.

How much does it actually save?

On average, a wholesale broker's rate is somewhere in the range of 0.25% to 0.75% lower than a retail bank or online lender for the same borrower on the same loan. Your specific number depends on your credit, loan-to-value, property type, and which investor's wholesale channel has the best pricing that week.

That sounds small. On a $350,000 30-year loan, 0.50% lower is roughly $100/month in savings — or $36,000 over the life of the loan. On a $500,000 loan, it's $150/month, $54,000 over 30 years. On a jumbo, more still.

"Why doesn't every broker beat every bank?"

They don't always. Occasionally a specific bank will run a promotional rate to acquire a client type (first-time buyers, Jumbo, HELOC-cross-sells), or an online lender will subsidize a rate to generate ad leads. In those cases, a retail option might match or beat what I can find.

That's exactly why shopping matters. If you're buying or refinancing, get a quote from your bank AND from me. If the bank beats me, take the bank's deal — I'll still high-five you for getting a great rate. If I beat the bank (which happens way more often than not), you save.

Why my rates are often lower than other brokers, too

I'm a small, remote, experienced shop. That sounds like a disadvantage — it's actually the opposite. Big broker shops have the same kind of retail lender overhead on a smaller scale: call centers, regional managers, marketing departments, fancy offices. Those costs get baked into their rates too, just less than the Quickens of the world.

We work remotely — I'm in Milford, Matt's wherever he's working that day, Reggie (my team dog) is wherever there's a sunny spot. No commercial lease, no cubicles, no layers of management. Just seasoned people who've been doing this long enough to close a deal at 10 PM on a Tuesday if that's what it takes. Low overhead + wholesale access + Michigan-only focus = more of the margin comes back to you.

Clients get more for less. That's the whole proposition.

Bottom line: I don't quote rates on websites — that's not a useful number for you anyway, because your actual rate depends on credit, LTV, property type, lock period, discount points, and today's market. But if you give me 10 minutes and let me pull your numbers, I'll show you exactly what I can do, in writing, with no obligation.

Let's see the actual number.

Send me your loan details — no credit pull, no commitment — and I'll show you what I can do. If I can't beat your current offer, I'll tell you straight and send you on your way.

Text Rob